We went out to lunch today. Yes, yes, after all that chatter about the budget-busting effect of going out to eat…But today was different. A local sub sandwich place had a one-day special and was offering their overpriced $4.75 eight inch subs for $1.00. Since we were already in town, we availed ourselves of this wildly in-budget opportunity. Eight subs for eight bucks. Not bad.
We got there at 11:00 a.m. just as they were opening for lunch. There was already a line out the door, and the queue snaked out into the parking lot in just the few minutes we were there. It seems that this obscure new sandwich shop was immediately well known and popular as soon as they cut their prices by almost 80%. Are people that cheap that they would show up in droves on dollar day to a place they had never been and would never go to the rest of the year? In a word, Yes.
Charlottesville has a frozen custard place named Kohr Brothers that celebrates its mid-April founding date each year by rolling back their cone price from the current $2.75 to the original price for a cone back in 1905: a nickel. You should see the mob scene that ensues: a line of people two or three wide that stretches around the building and into the parking lot, all day long. A substantial number of our fellow citizens are in fact that cheap. It’s hard to beat indulging a family of seven having two rounds of custard cones for less than a buck. Vive le Budget!
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